EMS Workshop on Communication Skills for Climatologists

Date: 16-17 September 2011, immediately following the EMS&ECAM conference
Location: SeminarisHotel, Berlin-Dahlem
Organisers: European Meteorological Society (EMS) and the Slovenian Environmental Agency (ARSO)
Language: English
Number of participants: max. 25
Workshop fee: €30

EMS in collaboration with ARSO is organizing a training workshop of 1.5 days for climatologists, covering preparation for an interview on TV or radio, preparing a press release and press conference, talking to journalists and the general public, and preparing material for policy makers.


We expect climatologists who are occasionally interacting with the media, therefore such an intensive training on basics of science communication could serve to improve their performance in the media. Pre-registration is mandatory. Participants are expected to cover their own travel and accommodation costs.


Friday, 16 September 2011

14:00–14:30 Welcome
Presentation of the workshop objectives
Tour de table
14:30–16:00 Science communication
Why scientists should get involved with the media
Code of Ethics
The EMS Media team recommendations on climate communication
Sharing experience on how to interact with climate sceptics
16:00–16:30 Coffee Break
16:30–17:00 Different media – different requirements
Complementary use of Facebook, Internet, Twitter
General press conference guidelines and their implementation
17:00–18:00 Nonverbal communication
Voice, body language
Keeping the time frame
Weather presentation in front of the green/blue wall
various presentation techniques and tips
18:00–18:30 Science communication: example provided by Jon Cooksey – documentary about climate change and how we can help alleviate the situation;

Saturday, 17 September 2011

09:00–11:00 3 parallel groups: How to tailor the information for the news; Simulation of the press conference and short TV statements; Interviews in front of the camera
11:00–11:30 Coffee Break
11:30–13:00 Continued
13:00–14:00 Lunch
14:00–15:30 Analysis of video and audio material
15:30–17:00 The EMS Media team
Networking (existing/future networks on climate change communication)
Feedback and evaluation of the workshop


Rasmus Benestad, Claire Martin, Frank Cavallaro, Tanja Cegnar