EMS Workshop on Communication Skills for Climatologists
Date: 16-17 September 2011, immediately following the EMS&ECAM conference
Location: SeminarisHotel, Berlin-Dahlem
Organisers: European Meteorological Society (EMS) and the Slovenian Environmental Agency (ARSO)
Language: English
Number of participants: max. 25
Workshop fee: €30
EMS in collaboration with ARSO is organizing a training workshop of 1.5 days for climatologists, covering preparation for an interview on TV or radio, preparing a press release and press conference, talking to journalists and the general public, and preparing material for policy makers.
Participants
We expect climatologists who are occasionally interacting with the media, therefore such an intensive training on basics of science communication could serve to improve their performance in the media. Pre-registration is mandatory. Participants are expected to cover their own travel and accommodation costs.
Programme
Friday, 16 September 2011
| 14:00–14:30 | Welcome Presentation of the workshop objectives Tour de table |
| 14:30–16:00 | Science communication Why scientists should get involved with the media Code of Ethics The EMS Media team recommendations on climate communication Sharing experience on how to interact with climate sceptics |
| 16:00–16:30 | Coffee Break |
| 16:30–17:00 | Different media – different requirements Complementary use of Facebook, Internet, Twitter General press conference guidelines and their implementation |
| 17:00–18:00 | Nonverbal communication Voice, body language Keeping the time frame Weather presentation in front of the green/blue wall various presentation techniques and tips |
| 18:00–18:30 | Science communication: example provided by Jon Cooksey – documentary about climate change and how we can help alleviate the situation; |
Saturday, 17 September 2011
| 09:00–11:00 | 3 parallel groups: How to tailor the information for the news; Simulation of the press conference and short TV statements; Interviews in front of the camera |
| 11:00–11:30 | Coffee Break |
| 11:30–13:00 | Continued |
| 13:00–14:00 | Lunch |
| 14:00–15:30 | Analysis of video and audio material |
| 15:30–17:00 | The EMS Media team Networking (existing/future networks on climate change communication) Feedback and evaluation of the workshop |
Experts
Rasmus Benestad, Claire Martin, Frank Cavallaro, Tanja Cegnar
 |
|
 |
|
 |
|
 |
 |